BTS’s V has been named a global brand ambassador for Nothing, becoming the face of the technology company’s new Headphone (1) Pro campaign as its latest premium over-ear headphones reach the market.
Nothing currently identifies V as its new Global Brand Ambassador on both its main website and a dedicated campaign page. The partnership places the BTS singer at the center of a launch built around music, movement and the creative process rather than a conventional product-only advertisement.
The campaign was photographed by Dorothea Sing Zhang and draws on a wide range of musical and visual references. Nothing says its team looked to the expressive movement in Jamiroquai’s “Virtual Insanity,” Gene Kelly’s “Singin’ in the Rain” and films directed by Spike Lee while developing the concept.
V also participated in conversations about the campaign’s music, according to the company. Nothing says he suggested jazz before the discussion moved through references including George Michael and Spandau Ballet, eventually landing on Suzanne Vega’s “Tom’s Diner.”
Those songs are creative references for the campaign, not announcements of new V recordings. Instead, they help explain how Nothing is positioning the artist within the project: as a performer whose musical interests contributed to the atmosphere surrounding the launch.
V Brings a Musical Perspective to Nothing’s New Campaign
Nothing describes V as representing experimentation and “sonic expression” for the brand, linking his work as a performer to the company’s emphasis on audio products. Its campaign materials take viewers behind the scenes of the creative process and use movement as a major part of the visual concept.
That approach makes the partnership particularly suited to an artist whose work spans both group and solo music. Rather than simply placing V beside the headphones for a promotional portrait, the campaign builds its concept around how music influences performance and physical expression.
The creative treatment also drew inspiration from pioneering motion photographer Eadweard Muybridge, according to Nothing. The company says V’s silhouette was layered into the imagery as part of an effort to visualize movement and the creative process.
For fans, the ambassador appointment is the primary celebrity news. For prospective buyers, however, Headphone (1) Pro comes with a separate set of specifications and manufacturer claims worth distinguishing from the campaign imagery.
Nothing Headphone (1) Pro Costs $399 With a Three-Driver Design
Headphone (1) Pro is available in black and white at a U.S. price of $399. Nothing’s community launch information also lists prices of £349 in the U.K. and €349 in Europe.
Nothing has equipped each headphone with three drivers assigned to different parts of the frequency range: a 40 mm dynamic bass driver, a 13-by-8 mm precision dynamic driver and a solid-state xMEMS treble driver. The company lists an overall frequency-response range of 20 Hz to 40 kHz.
The headphones also include sound features developed with London’s Metropolis Studios. A dedicated physical switch can move the headphones into Flat EQ mode, which Nothing says is designed to provide a more neutral profile for uses such as reviewing, producing or mixing music.
Spatial audio is another part of the package. Nothing lists five modes — Balanced, Studio B, Live House, Concert Hall and Club — along with head tracking. The Studio B setting was developed to evoke the acoustic environment of Metropolis Studios’ Studio B room.
These are listening options rather than guarantees that every track will sound better to every user. EQ changes frequency balance, while spatial processing alters the perceived listening environment, and personal preference remains an important part of how either feature is experienced.
Wired and Wireless Listening Have Different Specifications
Nothing advertises lossless USB-C playback at up to 24-bit/192 kHz. The product also supports 3.5 mm auxiliary audio and lists Hi-Res Audio certification for wired and wireless listening.
The distinction between connection methods matters. The 24-bit/192 kHz figure specifically applies to lossless playback over USB-C and should not be interpreted as a guarantee that every Bluetooth connection provides the same signal.
For wireless music playback, Nothing lists AAC, SBC and LDAC among the supported codecs, with LC3 used for broadcast audio. Bluetooth performance can also depend on the source device, codec support and settings being used.
The model includes Bluetooth 6.1, dual-device connectivity and Auracast support, according to Nothing’s specifications.
Battery Life Depends on ANC and Audio Settings
Nothing rates Headphone (1) Pro for up to 68 hours of AAC music playback when active noise cancellation is turned off and up to 30 hours with ANC enabled.
Using LDAC changes those figures to as much as 53 hours with ANC off and 28 hours with it on. Nothing says its battery testing was conducted under specified laboratory conditions and notes that real-world battery life can vary with volume, features, environment and usage.
Those numbers are therefore manufacturer claims, not independent battery-test results.
The headphones weigh 327 grams and carry an IP52 rating for dust and water resistance. Nothing also advertises adaptive active noise cancellation of up to 46 dB using a 10-microphone system.
V Gives Nothing’s Audio Launch a Global Pop-Culture Face
The partnership connects V with a product category that sits particularly close to his work as a musician. Unlike a fashion campaign built primarily around appearance, a headphone launch naturally revolves around how audiences listen to recorded music.
Nothing’s campaign uses that connection as its creative foundation, while the product pages provide the more practical information shoppers need to evaluate Headphone (1) Pro.
Keeping those two sides separate is useful. V’s involvement and musical references explain the campaign’s artistic identity, but they are not substitutes for independent judgments about sound quality, comfort, battery life or value.
For V’s audience, the headline is his new role as Nothing’s global ambassador and the campaign built around his creative persona. For buyers, the Headphone (1) Pro offers a $399 entry into Nothing’s premium audio lineup with a three-driver system, studio-focused sound controls, wired and wireless listening options and adaptive noise cancellation.
Together, the partnership gives Nothing a globally recognizable musical figure for its latest audio push — and gives V another major brand platform centered directly on listening and creative expression.