KATSEYE officially launched their global “Wildworld” Tour at Dublin’s 3Arena, opening the highly anticipated run with an energetic performance of their single “Hootie Frutti.”
According to Rolling Stone, the set featured several of the global girl group’s biggest tracks, including “Gabriela,” “Pinky Up,” and “Gnarly,” alongside individual solo dance breaks that gave each performer a chance to take the spotlight.
The tour comes shortly after KATSEYE released their latest EP, Wild, on Aug. 14. The project features “Animal” and “Pinky Up,” both of which arrived ahead of the group’s Coachella debut. The EP also constitutes a new chapter for KATSEYE following Manon Bannerman’s hiatus from the group, with the members previously describing Wild as the beginning of a new era.
However, the Dublin opener looked different from the group’s usual six-member lineup. KATSEYE took the stage with only four active members after Sophia Laforteza extended her mental health hiatus months after Manon Bannerman announced her hiatus from the group.
Despite the lineup changes, KATSEYE pressed ahead with the opening night of their Wildworld era, delivering a set packed with fan favorites and new material. The Dublin performance marks the beginning of the group’s latest international tour as they continue to build on their growing global presence.
KATSEYE Teams Up With Hershey’s
KATSEYE is putting their pinkies up — this time with a little chocolate in hand.
The global girl group has teamed up with Hershey’s to launch the brand’s new line of Creme Bars, debuting in Salted Caramel and Affogato flavors. The campaign puts a playful spin on KATSEYE’s signature “Pinky Up” gesture, bringing the group’s now-recognizable move into the new commercial, per Billboard.
The collaboration features KATSEYE’s five-member Wild lineup, filmed before Sophia Laforteza began her hiatus, and forms part of Hershey’s larger “Hershey’s. It’s Your Happy Place” campaign.
“This Hershey’s Creme Bar launch is more than introducing a new chocolate bar,” Katrina Vatter, senior brand manager at The Hershey Company, said in a statement.
For KATSEYE, the partnership was a natural fit with the group’s message of individuality and enjoying life’s little moments.
“We love that Hershey’s Creme Bars make those moments feel a little more fun. The partnership felt natural because it’s about celebrating your individuality, embracing your own style, and finding happiness in the things that make you feel most like yourself,” KATSEYE said in a statement.
The collaboration comes as KATSEYE continues to ride the momentum of their latest era, Wild, which has seen the group expand its presence globally through new music, performances, and brand partnerships.