The Korean Business Research Institute analyzed BTS as the top advertising model for October. The group recorded a brand reputation index of 4,009,253, marking a 1.96% increase compared with the previous month.
RESCENE ranked second with an index of 3,716,679, up 8.42% from the previous month, while Lim Young Woong came in third with 1,519,748, down 7.80%. IVE placed fourth with 1,246,560, followed by Kim Do Young in fifth with 1,082,144. Kim Do Young’s index increased by 23.44% compared with the previous month.
Koo Chang Hwan, director of the Korean Business Research Institute, explained, “In the link analysis of BTS, which ranked No. 1 in advertising model brand reputation for October 2026, phrases such as ‘high ripple effect,’ ‘high loyalty,’ and ‘strong influence’ ranked highly. In the keyword analysis, ‘ARMY,’ ‘ARIRANG,’ and ‘ambassador’ ranked highly.” He added that BTS recorded a positive sentiment ratio of 93.85%.
The top 30 advertising model brand reputation rankings for October 2026 were BTS, RESCENE, Lim Young Woong, IVE, Kim Do Young, Go Youn Jung, BLACKPINK, Shin Min Ah, Son Heung Min, Heo Nam Jun, Yoo Jae Suk, Gong Yoo, Lee Jung Jae, Park Ji Hoon, Seo Kang Joon, Lee Byung Hun, Faker, Kim Hye Yoon, Seongri, Kim Hye Soo, Kim Woo Bin, Yoon Kyung Ho, Ryu Hyun Jin, Jun Ji Hyun, YoonA, Park Bo Gum, Byeon Woo Seok, Park Ji Hyun, Jang Han Byul, and Kim Yoo Jung.
The rankings were determined through an analysis of 36,412,268 pieces of advertising model brand big data collected from September 5 to October 5. Participation, media, communication, and community indexes were measured as part of the analysis. The amount of data increased by 4.29% compared with the previous month’s 34,915,880 pieces.
The October 2026 advertising model brand reputation analysis covered BTS, RESCENE, Lim Young Woong, IVE, Kim Do Young, Go Youn Jung, BLACKPINK, Shin Min Ah, Son Heung Min, Heo Nam Jun, Yoo Jae Suk, Gong Yoo, Lee Jung Jae, Park Ji Hoon, Seo Kang Joon, Lee Byung Hun, Faker, Kim Hye Yoon, Seongri, Kim Hye Soo, Kim Woo Bin, Yoon Kyung Ho, Ryu Hyun Jin, Jun Ji Hyun, YoonA, Park Bo Gum, Byeon Woo Seok, Park Ji Hyun, Jang Han Byul, Kim Yoo Jung, Lee Jun Hyuk, LE SSERAFIM, Lee Jung Hoo, KiiiKiii, CORTIS, Lee Chan Won, Hearts2Hearts, Koo Kyo Hwan, Kim Jong Kook, ILLIT, Jun Hyun Moo, RIIZE, Sung Si Kyung, Ji Ye Eun, BIBI, So Ji Sub, Jung Hae In, aespa, TWICE, PSY, Hyun Bin, Young Tak, SEVENTEEN, Red Velvet, Jang Yoon Jung, EXO, Lee Seo Jin, Lee Jun Ho, Jo In Sung, Kim Yeon Koung, Kang Daniel, Ahn Jung Hwan, Lee Dong Wook, Kim Dong Hyun, NCT, Ryu Jun Yeol, Park Eun Bin, Park Bo Young, Taeyeon, Hwasa, Choo Sung Hoon, Song Ga In, OH MY GIRL, Shin Dong Yup, Lee Min Jung, Seo Jang Hoon, Park Shin Hye, Kim Yuna, Kang Dong Won, BABYMONSTER, Park Seo Joon, Kang Ho Dong, Stray Kids, Han Ji Min, Ma Dong Seok, Han Hyo Joo, Kim Tae Ri, Lee Hyori, Son Suk Ku, SHINee, Jo Jung Suk, Jung So Min, TWS, Ryu Seung Ryong, Tak Jae Hoon, Lee Chae Min, Joo Woo Jae, Kim Jong Min, Ju Ji Hoon, and Cha Seung Won.
Sources: Daum