BTS member Jungkook has reached another career milestone after his collaboration with Calvin Klein became the brand’s most successful partnership ever.
PVH Corp., the parent company of Calvin Klein, confirmed the achievement during its recent first-quarter earnings conference call, crediting the “Jungkook for Calvin Klein (CKJK)” collection for driving record-breaking demand around the world.
According to AllKPop, PVH CEO Stefan Larsson called CKJK “the biggest collaboration in Calvin Klein’s history,” saying the collection delivered unprecedented global demand, strong fan engagement, and rapid sellouts across several markets.
According to the company, the collection achieved a 99% sell-through rate on Tmall in China, while pop-up stores in Los Angeles and Harajuku sold out completely.
Outerwear worn by Jungkook also reached a 60% sell-through rate within two weeks, and sales of CKJK-related products increased by more than 50% after the campaign launched.
Larsson described the strong response as the “Jung Kook effect,” noting that it became an important growth driver for Calvin Klein’s underwear and denim business.
The collection also sold out through online stores and pop-up events across Asia, prompting Calvin Klein Japan to announce that selected sold-out items will be restocked on June 30 due to overwhelming demand.
Jungkook’s collaboration with Calvin Klein is the brand’s most successful collaboration to date, generating unprecedented global demand, PVH Corp. confirms. pic.twitter.com/C9hnDPgmpf
— About Music (@AboutMusicYT) June 24, 2026
Jungkook Brings Rebellious Style to Calvin Klein
On June 24, PVH further celebrated the collaboration by publishing an article titled “5 Things to Know About CKJK” on its official website.
The company shared that the capsule collection was inspired by Jungkook’s love of motorcycles and included custom hardware, personalized logos, and other details that reflected his personal style.
The limited-edition collection reimagines Calvin Klein’s signature denim, leather, and casual essentials through Jungkook’s creative vision. Featuring distressed denim, racing stripe accents, graphic T-shirts, sweatshirts, and leather jackets, the designs combine the brand’s classic look with the singer’s rebellious style.
Retail prices range from $29 to $699, and immersive retail pop-ups were launched in several countries to introduce the collection, People reported.
“Partnering with Calvin Klein over the past few years has given me the opportunity to express myself through the brand’s iconic style,” Jungkook said. “As my first fashion collaboration, I wanted to fully immerse myself in the process. This capsule feels authentic to my style and my love of riding.”
Calvin Klein Global Brand President David Savman praised the collaboration, saying, “Through Jung Kook’s lens, we’re able to express a more personal side of the partnership. Together, we are reimagining our icons for today in a way that feels authentic, culturally resonant and globally compelling.”