Jennie of BLACKPINK has reportedly earned an astonishing 23.8 billion KRW (approximately $16 million USD) in settlement payments through her self-founded entertainment company in just two years.
According to filings disclosed through South Korea’s Financial Supervisory Service electronic disclosure system on May 9, OA Entertainment paid Jennie 9.5 billion KRW in settlement fees last year alone. Combined with the 14.3 billion KRW she reportedly received in 2024, her total earnings over the past two years reached approximately 23.8 billion KRW.
The company name “OA” stands for “Odd Atelier,” which has been described as a creative space focused on producing unique and attention-grabbing projects. Jennie reportedly owns 100% of the company’s shares, while her mother, Park Na-na, serves as CEO.
Industry insiders believe Jennie’s decision to manage her solo activities independently significantly increased the percentage of profits returned directly to her compared to traditional entertainment contracts.
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OA Entertainment has reportedly maintained stable finances since its launch thanks to Jennie’s active promotions across music, endorsements, performances, and appearances.
The company recorded 18.9 billion KRW in revenue during 2024 with an operating profit of 580 million KRW. In 2025, revenue reportedly increased by 26% to 23.8 billion KRW, although operating profit fell by 33% to 390 million KRW.
The report also revealed that Jennie personally supported the company financially. OA Entertainment’s shareholder loans reportedly rose to 2.86 billion KRW by the end of last year — more than eight times higher than the previous year.
Experts believe the increase was likely used to cover operational expenses and timing gaps between revenue inflow and settlement payouts.
Jennie is not the only top Korean artist choosing this business model.
PSY previously established P NATION, which reportedly paid him around 17 billion KRW in settlements last year, largely driven by the massive success of his “Summer Swag” concerts.
Meanwhile, former TVXQ member Kim Jae-joong also launched his own company, iNKODE Entertainment, where he manages both personal activities and rookie artist development.
An entertainment industry insider explained: “In the past, agencies handled the investment and risks while sharing profits with artists. But now, more top stars with established fandoms are creating their own companies because the profit distribution structure is far more favorable.”
Jennie’s reported earnings have quickly become a hot topic online, with many fans praising her successful transition from idol to full-fledged businesswoman.
Sources: Daum | 서울경제