According to data released by the Korea Corporate Reputation Research Institute, 72,717,089 pieces of big data were analyzed for 50 variety entertainers from February 1 to March 1, 2026. The figure represents a 3.17% decrease compared to February’s 75,094,290 data points.
Yoo Jae Suk Ranks No.1 With 6,019,349 Brand Index
Yoo Jae Suk recorded a total brand reputation index of 6,019,349, composed of:
- Participation index: 425,802
- Media index: 600,795
- Communication index: 2,497,611
- Community index: 2,495,141
Although his score dropped 10.45% compared to February’s 6,721,567 points, he still secured the top spot.
In link analysis, keywords such as “rise,” “have staying power,” and “break through” ranked highly for Yoo Jae Suk. Keyword analysis also reflected strong buzz around his current programs. His positive sentiment ratio reached 94.07%, demonstrating overwhelming public support.
Top 5 Variety Star Brand Rankings – March 2026
The Top 5 rankings are as follows:
- Yoo Jae Suk – 6,019,349
- Ji Suk Jin – 2,930,293
- Park Myung Soo – 2,707,601
- Jun Hyun Moo – 2,707,312
- Kim Jong Kook – 2,487,199
Ji Suk Jin saw a remarkable 201.99% increase compared to February, while Park Myung Soo recorded a 167.03% surge. In contrast, Jun Hyun Moo’s index declined by 13.90%.
“Another Golden Era” Buzz Gains Momentum
The ranking result comes amid renewed discussions about Yoo Jae Suk’s so-called “Nth heyday.”
Following Jo Se Ho’s departure from “You Quiz on the Block” due to controversy, Yoo Jae Suk has been leading the talk show solo. The program has maintained stable popularity under his direction.
In addition, “How Do You Play?” , which faced criticism in the first half of last year for lacking identity and entertainment value, has successfully rebounded with positive viewer feedback. His other ongoing projects have also shown steady performance.
Industry observers and viewers alike have commented that Yoo Jae Suk continues to demonstrate remarkable longevity and adaptability in an ever-changing entertainment landscape.
Full Top 30 Ranking
The Top 30 variety stars for March 2026 include:
Yoo Jae Suk, Ji Suk Jin, Park Myung Soo, Jun Hyun Moo, Kim Jong Kook, Shin Dong Yup, Haha, Seo Jang Hoon, Heo Kyung Hwan, Kim Sook, Jung Joon Ha, Kim Jong Min, Kang Ho Dong, Kim Gura, Kim Dong Hyun, Lee Soo Ji, Joo Woo Jae, Ahn Jung Hwan, Kim Jun Ho, Jang Do Yeon, Kim Young Chul, Lee Kyung Kyu, Kim Hee Chul, Tak Jae Hoon, Lee Young Ja, Song Ji Hyo, Yang Se Chan, Lee Soo Geun, Lee Sang Min, and Hong Jin Kyung.
With consistent performance, strong sentiment metrics, and successful program rebounds, Yoo Jae Suk’s position at No.1 reinforces his enduring status as the nation’s top MC.
Sources: TenAsia,Korea Corporate Reputation Research Institute