On January 12, SM announced, “After extensive discussions, we have mutually agreed to conclude our 25-year journey with BoA as of December 31.”
Debuting in 2000 at just 13 years old, BoA quickly rose to become a trailblazer for K-pop’s global expansion. Known as the “Star of Asia” and a symbol of Korean entertainment abroad, she paved the way for the Korean Wave (Hallyu) across Asia and became a role model for countless younger idols who followed.
SM Entertainment reflected on her legacy, stating, “As a pioneer and pathfinder, BoA’s journey has been defined by her relentless passion and effort. Her brilliant achievements and unmatched records are a testament to that. From her historic debut to her growth into a No.1 artist and producer, every moment has been unforgettable. It was truly an honor for us to walk alongside her.”
Along with the message, BoA uploaded a photo of herself sitting atop a large sculpture spelling out her name, “BoA.” Smiling brightly, she appeared relaxed and confident—an image fitting of an artist who has represented K-pop for more than two decades.
However, fans quickly zeroed in on a detail many initially overlooked. Wrapped around the sculpture was tape repeatedly printed with the words “THANK YOU” and “RETURN.”
The appearance of the word “return” immediately triggered speculation. Some netizens questioned whether BoA was subtly expressing lingering disappointment after her long history with the company.
- Why use the word ‘return’ at a time like this?
- It feels symbolic, considering she spent 25 years there.
- Is this her quiet way of showing mixed feelings?
Given BoA’s role as one of SM’s founding icons and a pioneer of K-pop’s global expansion, some argued the image couldn’t be entirely accidental.
However, others strongly pushed back against the speculation.
- This feels like excessive interpretation.
- It’s just a design element, not a message.
- She clearly said she’s leaving without regrets—why twist her words?
Longtime fans also voiced concern that unnecessary controversy might overshadow what was meant to be a graceful farewell. BoA has not yet revealed her next steps following her departure from SM Entertainment. Still, her emphasis on a “regret-free goodbye” suggests she is ready to move forward without lingering attachments.
Earlier in April 2024, BoA sparked speculation when she posted on her personal social media, “Once the contract ends, can I finally retire?” Fans debated whether it was a typo for “exercise break” or a genuine hint at retirement. She later clarified, “It was a typo. I meant retirement,” confirming her intention and stirring discussions among fans.
The following day, she elaborated, writing, “My contract runs until December 31, 2025. Until then, I will give my all as singer BoA and be truly happy doing so. Don’t worry, my dear Jumpings (fans).”
As BoA prepares to close a historic chapter with SM, her influence and impact remain unmatched. Whether or not retirement is on the horizon, her legacy as a foundational figure in K-pop is firmly cemented in music history.
Sources: Daum