She made the announcement through social media.
A popular third-gen girl group member has launched her own skincare business, taking fans by surprise.
GFRIEND member Sowon has announced the launch of her skincare brand, “Neovea.”
On November 13, KST, the idol took to her personal Instagram account, writing a lengthy post to announce the launch.
I’d like to share some news I’ve been preparing for a long time.
Over the past year, I’ve been slowly learning, thinking, and building a basic skincare brand called Neovea.
Because I put so much care into every step from beginning to end,
I truly hope I can give you a good experience through it.
Please look forward to all the new things I’ll be showing you with Neovea.
And as always, I won’t be letting go of anything I’ve been doing so far—
I’ll continue to work hard and sincerely, just like I always have.
I ask for your continued support.
— Sowon
The brand is set to officially launch on November 17, KST. Sowon reportedly took part in developing the brand in both the marketing and the formulation aspects. So far, they have only teased one product, a cream mist, on their social media.
Fans have expressed their surprise at this new venture, wishing Sowon all the success.
You can check out the brand here: