Zhao Lusi has recently become the center of attention after attending a luxury jewelry brand Bvlgari event in Shanghai, China, with media calling her treatment “one of a kind.” What truly shocked observers was the black strapless gown she wore: a haute couture design by Ronald van der Kemp that had debuted on the Paris Fashion Week runway just three days earlier.
The appearance was widely interpreted as a clear sign of Zhao Lusi’s elevated fashion status. As a Bvlgari brand ambassador, she received exceptional attention at the event. Notably, Zhao Lusi was the only ambassador present that evening, while Bvlgari’s China regional CEO reportedly flew in specifically for the occasion, with the entire event centered around the actress.
According to QQ, just three years ago Zhao Lusi was frequently associated with “red carpet blacklist” discussions. At the time, her youthful facial features combined with overly elaborate styling puffed sleeves, voluminous skirts, and excessive lace—often resulted in looks that were criticized as heavy and mismatched with her age.
A turning point came at the end of 2024 during Tencent Video’s annual event, where Zhao Lusi appeared in a gold fringe dress with a sleek updo. The look instantly went viral, climbing to the top of Weibo’s trending list under the keyword “Zhao Lusi – luxurious aura.” Fashion bloggers began describing her style as “sweet yet elegant,” marking a shift in public perception.
Throughout 2025, Zhao Lusi’s red carpet appearances entered a noticeably stable phase. Audiences observed that she had learned to choose more restrained, well-fitted designs, while her overall demeanor appeared calmer and more confident. Fashion commentators analyzed this as a sign that she had successfully identified her “personal style.”
This rise in fashion resources did not happen by chance. In the second half of 2025, a television drama starring Zhao Lusi unexpectedly became a massive hit, surpassing 180 billion total views across platforms and topping multiple charts. In the series, she portrayed a career woman who rises from the bottom of society through confidence and resilience, shedding her long-held “sweet younger sister” image. She was instead praised as “an actress capable of carrying a drama.”
Her commercial value has also been backed by data. Reports indicate that quarterly sales for major brands she represents increased by an average of 27% following official announcements. On international platforms, videos tagged with her name surpassed 1.1 billion views.
Before this strong comeback, Zhao Lusi endured a turbulent year marked by health issues and escalating conflicts with her former management company, Galaxy Cool. Her activities were halted, and she even considered retiring from the industry. However, following the success of her drama, a fan-focused communication strategy, and a clear redefinition of her image, she has made a remarkable return.
Sources: LD