The disbandment of Purple Kiss, a fourth-generation K-Pop girl group under RBW Entertainment, has sparked intense discussion among fans after allegations emerged that the members remain legally bound to the company despite the group’s official dissolution.
According to RBW Entertainment’s announcement on August 4, 2025, Purple Kiss, which debuted in 2021, would officially disband after completing their final promotional activities. The statement thanked fans for their support and wished the members success in their future endeavors. However, the situation appears more complicated than initially believed.
Shortly after the announcement, member Swan made a revelation that has fueled new controversy. She disclosed that, despite the disbandment, all Purple Kiss members remain under contract with RBW until March 14, 2028 the original expiration date of their standard seven-year agreements. Swan expressed uncertainty about the scope of their individual activities moving forward, noting that the company had not provided clear guidance on future plans.
This disclosure has triggered confusion and frustration among fans, who questioned the company’s decision to disband the group while maintaining exclusive management control over the members. Online communities and fan forums have since filled with speculation that RBW may restrict or delay the members’ solo careers during the remaining contract period.
One widely shared comment on social media read, “If the group is disbanded, they should be free to pursue their paths. Keeping them bound for three more years feels unfair.”
Industry insiders suggest that this situation raises important questions about artist autonomy and fair contract practices in the K-Pop industry. While it is not uncommon for agencies to retain contractual rights after group disbandments, it is rare for all members to remain inactive under the same company without clear future activities planned.
As of now, RBW Entertainment has not issued any follow-up statements clarifying the contractual details or confirming Swan’s remarks. The lack of transparency has only heightened fans’ anxiety, with many urging the company to release an official explanation.
Purple Kiss was widely regarded as one of the most vocally talented fourth-generation girl groups, praised for their self-produced music and distinctive artistic identity. Their sudden disbandment and the ongoing contract concerns have cast a shadow over what could have been a promising next chapter for each member.
Until RBW clarifies the members’ individual statuses, fans remain uncertain about whether Purple Kiss’s disbandment truly marks an end—or the start of another difficult chapter for its artists.
Sources: Koreaboo