Netizens thought the star was jealous and petty.
Koreaboo
Since debuting, ALLDAY PROJECT has been extremely divisive.
In particular, after the group’s first music show win, it sparked anger among KARD fans because they had never been given the same platform and support as a co-ed group.
ALLDAY PROJECT’s First Music Show Win Sparks Anger And Heartbreak For Another Fandom
Yet, KARD’s BM has come under fire for allegedly shading ALLDAY PROJECT with his social media activity.
Recently, netizens noticed that BM liked and reposted a TikTok that seemingly shaded ALLDAY PROJECT. In the TikTok, while the main video stated that fans won’t know the impact KARD had as a co-ed group, netizens thought the caption shaded ALLDAY PROJECT as it said, “kard has so much better music than allday project.”
Netizens hit back at BM’s actions, saying how embarrassing his actions were, especially because the ALLDAY PROJECT memers are much younger. It also led to malicious criticism towards KARD’s career.
a 33 yo man with almost 10 years in the industry shading a group of 20-23 year olds who debuted 5 months ago. that’s exactly why kard is flopping
— ¹more time for 🌑 (@moonxbailey) November 26, 2025
BM, you need to jog on. Leave ADP alone. Your maturity is non-existent, and your behaviour is truly embarrassing for someone with a platform. We see the licks and shares, you’re not slick. Sort it out, or you’re well and truly cancelled. End of
— ¹ more time for lin (@jiaeresmio) November 25, 2025
BM, shading adp won’t make your stank ass relevant pic.twitter.com/WXwLNDv5Eg
— Lalla (@kittyneroz) November 25, 2025
BM don’t start being shady towards ADP because your coed group is a miserable failure. ADP debuted less than a year ago and theyve surpassed ALL your achievements. Keep begging for roses on TikTok lives and stay out our business pic.twitter.com/FVgJgyh67e
— Alex¹⁺⁴ (@whitesleuthing) November 25, 2025
first ur loud and proud about having another co-ed group in the industry and now u reposting shady tiktoks bc praising them didn’t get u the visibility u wanted?? nigga u damn near 40 with no career no family and zero prospects pic.twitter.com/cbV4Gdn7zg
— crystal (@novelltea) November 26, 2025