Popular SM Group Called Out For Allegedly Plagiarizing TXT’s Concept

On April 4, coffee brand Mega Coffee released an ad featuring NCT WISH.

𝓕𝓘𝓝𝓓 𝓜𝓨 𝓦𝓘𝓢𝓗 ᯓ★⠀
⠀
어느 날, 문득⠀
마음 속에 떠오른 작은 소망 하나⠀
⠀
그 소망은행복이 되고, 행운이 되고,
사랑으로 천천히 번져갔어 ✨⠀
⠀
잊고 있던 꿈과, 다시 꺼내 본 용기
그리고 그 모든 순간을 채운 사랑까지⠀
⠀
서로 다른 마음들이 모여
하나의 빛이 되고… pic.twitter.com/tWazP0dJyC

— 엠쥐씨 (@mega_mgc_coffee) April 4, 2026

However, the ad quickly became the center of controversy after TXT fans called them out for plagiarizing TXT’s music video.

아무리 광고라도 이거는 아니지 메가커피….ㅜㅡ
별의 낮잠, 별의 노래 뮤비, 가사랑 너무 비슷하잖어
앞으로는부디잘확인좀… 잘생긴멤버분들얼굴만가득넣어도칭찬받을텐데 https://t.co/HSriS0809y pic.twitter.com/vYEV5V8Ise

— 𝐌𝐨𝐫𝐚𝐜𝐥𝐞 (@Moracle1205) April 5, 2026

Even if it’s just for an ad, this is not it Mega Coffee. It’s way too similar to the ‘Nap of a Star’ music video. Please check thoroughly beforehand. You would’ve been fine with just showing the members’ faces.

Netizens also criticized the organizers for letting this go through for an advertisement.

• “Watching the video, you can tell they even copied the sounds and effects…who is the organizer?”
• “Even if it’s just as ad…did they really have to make it that similar?”
• “They copied it too much…even if it’s a common concept..this is a bit much.”
• “Even if it’s a cliché concept, they should have just used it as a reference and made their own version.”

NCT