The wedding, held on November 23rd in Seoul, was a private affair, but one detail quickly captured the attention of fans and media alike. Inspired by Lee Jang Woo’s connection to the walnut pastry brand BuChang Bakery (부창제과), where he serves as a model, a custom-made bouquet resembling golden-brown walnut pastries was crafted by the brand and presented at the ceremony.
“It wasn’t just for show,” shared FG, the creative force behind BuChang Bakery. “The walnut, traditionally associated with fertility and prosperity, holds a special place in Korean wedding culture. We wanted to bless the couple with eternal happiness and abundance.”
The bouquet, though not edible, was skillfully made to mimic the warm tones and textures of real walnut pastries, embellished with delicate white flowers. It was designed to be a keepsake, a lifelong memento of the couple’s unique celebration.
Adding to the festivity, guests were also gifted boxes of BuChang’s signature walnut pastries, customized with illustrations of the smiling newlyweds on the packaging—yet another sweet nod to Lee’s brand image.
Notably, BuChang Bakery’s walnut pastries were recently chosen as the official dessert for the 32nd APEC Summit, serving dignitaries at major events including the CEO Summit and diplomatic meetings. The company has since gained fame as a leading force in the rise of K-desserts on the global stage.
After a seven-year relationship, the couple’s wedding served as both a personal milestone and a public spectacle of affection, humor, and tradition. Fans celebrated the actor’s clever tribute to his endorsement deal, calling it “the most delicious bouquet ever seen.”
Sources: Daum