“KPop Demon Hunters” is teaming up with McDonald’s and Netflix on a new global promotion that introduces limited-edition K-pop themed meals, collectible photocards, and fan experiences starting Mar. 31, 2026.
McDonald’s announced that restaurants in the United States and select international markets will feature two new adult meals inspired by the Oscar‑winning animated film “KPop Demon Hunters,” centered on the rival groups HUNTR/X and the Saja Boys.
The promotion is designed as a “Battle for the Fans,” inviting customers to “pick a side” by choosing between the HUNTR/X Meal and The Saja Boys Breakfast Meal. The tie‑in aims to merge fast food, K‑pop fandom, and animation, with McDonald’s restaurants positioned as the arena for the rivalry, according to Variety.
According to McDonald’s, the limited‑time campaign introduces two themed adult meals, a new Derpy McFlurry dessert, and exclusive photocards that unlock early‑access digital content connected to the movie.
The menu draws inspiration from Korean flavors, including Ramyeon McShaker Fries and special Demon sauces paired with soft drinks, reflecting food traditions featured in the film. The Saja Boys Breakfast Meal and the HUNTR/X Meal are available at different dayparts, giving fans options throughout the day, People reported.
“KPop Demon Hunters,” which debuted on Netflix in 2025, has become a global hit and recently won Academy Awards for Best Animated Feature and for the song “Golden.” The film follows girl group HUNTR/X, who live double lives as demon hunters protecting fans from supernatural threats, while facing off against rival demon boy band the Saja Boys.
Netflix and McDonald’s say the collaboration extends that story into real‑world experiences by letting fans engage with the rivalry through food, collectibles, and themed marketing.
Executives from both companies describe the promotion as a response to the strong global fandom around the movie and the broader popularity of K‑pop.
McDonald’s is also rolling out regional activations, such as an immersive “pick a side” drive‑thru takeover in Australia, showing that the campaign is planned as a worldwide push rather than a U.S.‑only stunt. The “KPop Demon Hunters” meals will be available for a limited time, with availability dates varying by market, as per McDonald’s.