It is an ongoing debate about the state of K-Pop.
Koreaboo
ALLDAY PROJECT has come under serious criticism for their recent activities overseas.
Recently, ALLDAY PROJECT made their debut during Fashion Week, which is currently happening across several European cities. Their first group appearance sparked controversy.
Since the first show, ALLDAY PROJECT has been traveling from Milan to Paris with the members attending numerous shows, seemingly more than any other idol, despite them just having debuted this year. One fan shared their excitement about the number of appearances the members have had with huge fashion brands.
FASHION WEEK with ALLDAY PROJECT
It’s insane how ADP, a group that literally just debuted, managed to show up at Fashion Week and get invited by over a dozen iconic brands like Versace, YSL, Balmain, Rick Owens, Balenciaga (they attended 13 brands).
It’s not about nepotism,… pic.twitter.com/JTC3m2L1RV
— adp updates (@alldayzone) October 5, 2025
NO ONE DOES IT LIKE ALLDAY PROJECT 😭 this is actually crazy i’ve never seen a kpop group get invited to THIS many fashion week shows pic.twitter.com/P25TphOXuA
— ཿ (@aboutadp) October 4, 2025
Yet, the tweet was flooded with a lot of hate and criticism from netizens. Many believed that it shouldn’t be such an achievement for idols to appear at these events, especially pointing out the nepotism they believed the group had due to several reasons, like the company and chaebol Annie‘s connections.
the word you’re looking for is nepotism https://t.co/mU9Mpo8baA
— aria (@youthjyh) October 4, 2025
why r u surprised as if that girls grandfather doesnt run korea https://t.co/lmia2fKDH4
— strawberry flavoured (@seoyeonpill) October 4, 2025
kpop idols used to have struggle stories but now they’re all wannabe influencers and the grandchildren of evil people https://t.co/B9iwMTFfJi
— sabrina (@filmbrina) October 5, 2025
never understand kpop stans for making fashion week invitations as achievements for SINGERS https://t.co/50s43NpZdf
— ira (@haebitual) October 4, 2025
I’m so convinced that fans who flex and defend an artist’s wealth are so parasocial. like babes you’re poor af just like the rest of us you’re not getting her money in this or the next life
“yea and she’s richer than your faves”
and how does that benefit your wallet? https://t.co/SQa4gQvVwu— ⠁⠗⠊⠑ (@kmgrie_) October 5, 2025
Many feel like the emphasis on brand appearances has become too much, and that ALLDAY PROJECT’s huge number of Fashion Week invites don’t seem organic.