The line between K-pop and technology has always been one that is often crossed, with mixed results depending on the circumstances.
One way that has usually been met with negative reactions is the use of NFTs (non-fungible tokens) and other blockchain/crypto products due to the massive amount of energy they consume.
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This has not stopped some agencies, however, like ModHause, home to groups ARTMS and TripleS, with the latter having Objekt, or digital NFT versions of photocards.
Recently, it was announced that ARTMS would be collaborating with Abstract Chain, a blockchain app meant for use by, games, social apps, and NFTs with simple user experience than traditional block chains.
The countdown begins
See you on @AbstractChain.#ARTMS #아르테미스 pic.twitter.com/hNTGXuiCPc
— Official ARTMS (@official_artms) November 17, 2025
With the negative opinion on Cryptocurrency and the like, many fans reacted with negativity, stating that CEO Jaden Jeong was alienating fans to pursue his own “agenda.”
i think it’s ironic to pursue an artistic image and concept for a group and completely cheapen those efforts with this blockchain bullshit https://t.co/WWA0TF9BVL
— nadine (@hotgirls4loona) November 17, 2025
jaden loves making it difficult to support your favorite groups https://t.co/CHQxqOa7Kw
— ㅇㅅㅇ (@moomlip) November 17, 2025
would u believe that there are still people who don’t think that #He is a cr¥pto obsessed freak who is using artms to promote his enefftee SCAM… there are people who think this is completely normal and will send u dts for speaking against this and call it “artms hate” GET REAL https://t.co/UgqBkcgs49
— cece ૮ ․ ․ ྀིა (@chuumaniac) November 17, 2025
The resulting criticism towards Jaden Jeong, along with perceptions about those who are heavily involved in blockchain technology has resurfaced comments made about members of ARTMS while they were active under BlockBerry Creative.
In a video discussing the rollout of LOONA, Jeong commented that Odd Eye Circle had to have a “provocative” charm, saying that was the reason member Kim Lip was the first of OEC to release a solo. He added that the idol, who turned 18 a few months before her solo’s release, could “lure” people in with her dancing.
OEC’s Choerry was 16 at the time of the subunit’s debut, which made the comments feel highly inappropriate to many.
Reminder this is what Jaden Jeong said about Kim Lip’s and OEC’s debuts respectively. He’s never been the uwu botox gay artistic director his stans make him out to be he’s always been an incel creep. pic.twitter.com/z82snycZY9
— espie | stream Lucky Star by The Deep🎸💌 ʚïɞ ♡̶🍎 (@fags4eunha) November 17, 2025
kim lip was barely 18 and choerry was 16 when oec debuted this is so nasty ??? https://t.co/wLPq9epg6D pic.twitter.com/myjeSK4e5g
— Lili ✧ met artms !!! (@jenniespecs) November 18, 2025
he is a creep omg. kim lip was barely legal and choerry was a minor when oec debuted https://t.co/J3ZHQDlSGu
— zee (@utadaliu) November 18, 2025