The opinions are radically divided.

ATEEZ member San has unexpectedly stirred up a heated debate online surrounding his outfit at a fashion show.

Recently, a viral post on X criticized San’s outfit at a 2024 fashion show by the brand Dolce & Gabbana, implying that the brand’s decision to make him wear the piece was humiliating. It was the idol’s debut appearance at a fashion show for the brand, where he sported a body armor-styled chest plate harness from their Alta Sartoria and Gioielleria collection.
최산 지금 젠슨황한테 고마워할듯
돌쇠앤 가스나
울나라 배우들한테 왜이래? pic.twitter.com/YMuGbC4bt8— 은파 (@Argent_wave) November 9, 2026
The post, which has garnered over five million views on the platform, has triggered some heated opinions about this particular look. Some netizens targeted the idol for his lack of “aura” instead of the fashion choice.
Some kpop artists lose their aura the moment they step out of korea… https://t.co/d4HWT4scKh pic.twitter.com/LBrdQ2uRm0
— (Commentary Account) J⁷ (@jacks0nseven) November 9, 2026
It has nothing to do with their outfits. K-celebrities just instantly lose all their aura the moment they’re outside Korea. https://t.co/lLBK0NOm6t
— isa (@solmerv) November 9, 2026
The real question is, why do these K-artists lose all their aura the second they step outside Korea? 😭 Like, WTF is this? https://t.co/Z0Ch5SSJsc
— NOVA (@JeonjKloveer) November 9, 2026
However, many also raised concerns of possible racist undertones in the way the brand treated San and other K-Pop idol ambassadors in the past.
Dolce & Gabbana only dares to pull this kind of shit with Korean celebrities. Last time, they made Moon Gayoung wear lingerie in broad daylight. They don’t dare to force it to their white ambassadors. https://t.co/IiQoVmPHFD
— F!n🤎🐾 (@crackedjelly028) November 9, 2026
나 아직도 이 패션쇼 의상 충격을 잊지 못함
문가영 언더붑에 도영 나시… 입은사람 보는사람 다 민망한 느낌 https://t.co/cHWL1trktl pic.twitter.com/Bkt0ThLWUy— 주팅스타 (@jutingstar9999) November 9, 2026
I still can’t get over the shock of these fashion show outfits.
Moon Ga Young in an underboob top, Doyoung in a tank top… it’s just awkward for both the people wearing them and the people looking at them.
— @jutingstar9999
He’s always being humiliated by events. Who is his pr team? Cant they handle this better?? His outfit doesnt event match the rest of the guest. Seems like a deliberate attempt to make him a laughing stock https://t.co/D1KmU4za05
— y (@yoonart1004) November 10, 2026
돌체앤가바나 옛날에 동양인 인종차별적 화보?내가지고 중국에서는 철수당하지 않았었나…버릇 못고치네 https://t.co/RHedNMtapl
— 뇌에힘줘 도토리 (@dotori248) November 9, 2026
Didn’t Dolce & Gabbana get forced out of China a while back for releasing a photoshoot that was racist toward Asians? Seems they still haven’t mended their ways…
— @dotori248
Fans, however, defended the idol, pointing out that this out of the box outfit brought San a huge amount of international attention simply because how well he carried the piece.

