Actress Song Ji-hyo has opened up about the realities of being a business owner, candidly admitting that financial concerns remain one of the biggest challenges she faces while operating her lingerie brand. The actress shared her thoughts in a recently uploaded video on her YouTube channel, “Song Ji-hyo JIHYO SSONG,” titled “What Is Song Ji-hyo’s Business Really Like? | A Day in the Life of Lingerie Company CEO Cheon Soo-yeon.”
The video offered fans a glimpse into Song Ji-hyo’s daily routine as the head of her lingerie company. Rather than enjoying a leisurely celebrity lifestyle, the actress was shown spending long hours in her office, skipping lunch while focusing on company operations.
When asked about her responsibilities, Song Ji-hyo explained that because the company is still relatively small, she remains involved in nearly every aspect of the business. “Since the company is small, I check how everything operates overall. There are so many things to do.” Her comments highlighted the hands-on role she has taken since launching the brand.
Song Ji-hyo also revealed one of her most valuable business tools: a notebook packed with ideas and reminders. She explained that she writes down everything important as soon as inspiration strikes. “I write all my ideas and important things in here.” Laughing, she added: “The problem is that I can’t even read my own handwriting. I have to concentrate really hard to understand it.”
The actress revealed that her company is preparing to release a third round of new products. According to Song Ji-hyo, some of the items are being manufactured domestically in South Korea, and she has personally been involved in checking production progress and supporting the development process. Her comments reflected the level of involvement she maintains as both the brand’s owner and creative force.
When asked about the most difficult aspect of running a business, Song Ji-hyo answered without hesitation. “Money.” She then looked directly into the camera and jokingly appealed to viewers: “Please buy a lot.” The candid remark quickly attracted attention online, with many fans praising her honesty about the pressures entrepreneurs face.
Song Ji-hyo also took the opportunity to share care instructions for her products. She urged customers to avoid putting lingerie in dryers whenever possible. “Please don’t put the underwear in the dryer. When it’s dried that way, it can become too stiff and damaged.” She explained that machine washing is generally fine as long as the garments are placed inside a laundry mesh bag for protection.
This is not the first time Song Ji-hyo has spoken openly about the challenges of building her business. The actress launched her lingerie brand in 2025 and personally participated in promotional campaigns, including modeling the products herself. Erlier this year, she became emotional while discussing the company’s performance.
At the time, she admitted: “I might cry if I talk about it. The products are good, but I feel sad because many people still don’t know about them.” Her comments reflected both the difficulties of establishing a new brand and her passion for the products she has worked hard to develop.
While many celebrities invest in businesses behind the scenes, Song Ji-hyo has taken a particularly active role in her company, handling everything from product planning to operational oversight.
As she continues balancing her entertainment career with entrepreneurship, fans are showing support for her determination and transparency about the realities of running a growing business.
Sources: 네이트 뉴스