According to recent industry reports, G-Dragon personally arranged apartments and additional living spaces for his dedicated team, often referred to as “Team GD,” with whom he has worked for nearly 20 years. The gesture goes beyond a simple reward or one-time support, reflecting a thoughtful decision that takes into account the overall well-being and stability of his colleagues.
In addition, he reportedly invested 300 million KRW of his own money to establish the public interest foundation “JUSPEACE,” aimed at protecting trainee rights and improving working conditions for staff. The initiative is seen not just as a charitable act, but as a structural effort to create a more sustainable and fair working environment for creators and behind-the-scenes professionals.
This move is particularly notable in an industry where profits and recognition are often concentrated on individual stars. G-Dragon’s actions have been praised as a rare example of an artist taking responsibility for the stability of those who work alongside him, with many insiders highlighting his long-term perspective.
It is also reported that even while preparing for a new chapter after leaving his former agency, G-Dragon prioritized job security and working conditions for his managers and staff. Rather than simply valuing loyalty, he appears to view the long-standing teamwork he has built as a form of sustainable competitiveness.
Sources: Daum
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