KISS OF LIFE has released a second round of elegant concept photos for their upcoming April digital single “Who Is She,” further raising anticipation for the group’s return.
On Mar. 30 and 31, the girl group shared new individual and group teaser images for “Who Is She” through their official social media channels. The latest photos present the members in white-toned outfits that create a soft, feminine mood, contrasting with the stronger, manish styling seen in the first concept images.
With a calm but luxurious atmosphere, the visuals highlight the members’ poised expressions and refined styling, signaling a shift in the story they plan to show with this release, according to Allkpop.
The new concept photos are described in Korean media as showcasing “overwhelming charisma” and an “irresistible pull,” hinting at a narrative that moves “beyond reality.”
While the first batch of teasers focused on an intense girl-crush appeal with a boyish mood, the second set leans into elegance and a more classic visual approach. This contrast suggests that “Who Is She” will explore different sides of KISS OF LIFE’s identity within a single promotion cycle.
“Who Is She” is the group’s second single album and is scheduled for release on Apr. 6 at 6 p.m. KST on major online music platforms. A tracklist video released earlier confirmed that the single album will feature the title track “Who Is She” and the B-side “Don’t Mind Me,” MK reported.
The tracklist teaser used a word-puzzle style presentation that highlighted keywords such as “heartbeat,” “stage,” “party,” and “you and me,” hinting at confident and performance-focused themes.
KISS OF LIFE, a four-member group under S2 Entertainment consisting of Julie, Natty, Belle, and Haneul, debuted in July 2023 and has since built a following for their strong performance skills and concept-driven releases.
With the latest elegant concept photos now unveiled, fans are watching closely to see how the group will continue to develop the visual and musical story of “Who Is She” ahead of its early April release, as per Chosun.