BTS’s comeback documentary has revealed behind-the-scenes creative tensions between the group and BigHit Music, highlighting differing visions on language, musical direction, and cultural elements in their latest album. During discussions about the track “NORMAL,” BTS members expressed a strong preference for incorporating more Korean lyrics to maintain authenticity.
However, the company emphasized global reach, explaining that using more English could help the album connect with international audiences. This exchange highlighted a recurring tension between artistic identity and global market strategy.
When selecting the title track “SWIM,” the members initially leaned toward a more accessible, mainstream sound. But RM pushed for a bolder approach, stating, “Now is the time to take risks.” Ultimately, the group chose “SWIM,” signaling a willingness to explore a different musical direction despite concerns.
One of the most debated topics involved the use of traditional Korean elements, particularly the incorporation of “Arirang” melodies in “Body To Body.” RM candidly reacted after hearing the demo, saying, “It feels like three songs mixed into one… like mixing rice with bread, pork cutlet with kimchi.”
V also raised concerns, noting that Korean listeners might perceive it as “trying too hard to be overly patriotic.” Meanwhile, Jimin admitted, “I don’t know if I should say this… but the song feels longer, and it makes me want to run away.”
Bang Si Hyuk actually defended the concept, emphasizing its potential global impact. He suggested imagining a massive crowd of 60,000 to 70,000 international fans singing along to “Arirang,” calling it a powerful moment.
However, Jungkook disagreed, pointing out that non-Korean listeners might not recognize the melody and preferred a more universally accessible track. Bang Si Hyuk responded by expressing confidence that the group could achieve both artistic and global success without major compromises.
The documentary offers a rare look into BTS’s creative process, revealing that even at the peak of their global success, key decisions are shaped by intense discussion and differing perspectives. From language choices to cultural identity, BTS’s comeback reflects not only musical ambition but also the ongoing negotiation between authenticity and worldwide appeal.
Sources: Netizenbuzz