The return of Jisoo in the new romantic series Boyfriend on Demand has quickly become a hot topic among fans. While the drama attracts attention for its lineup of handsome “virtual boyfriends,” viewers are equally fascinated by the luxurious wardrobe of Jisoo’s character, a successful webtoon producer with a refined taste in fashion.
Interestingly, despite Jisoo’s long-standing reputation as a global ambassador for Dior, the drama highlights a variety of luxury brands, making Dior appear less dominant compared to several unexpected competitors.
Among the most noticeable brands in the series is Delvaux, often dubbed the “Hermès of Belgium.” Several iconic Delvaux designs accompany Jisoo throughout the drama, emphasizing both power and understated luxury.
One standout piece is the Tempête bag, recognizable for its structured trapezoid silhouette and signature metallic clasp. Inspired by architectural forms, the design conveys a confident and professional image. In the series, the bag appears during key moments involving Jisoo’s character’s work life, reinforcing her image as a successful creative professional.
Another frequently seen item is the Pin Swing, a lightweight bucket bag with soft curved lines. Compared with the more structured Tempête, this design adds a youthful and modern touch to Jisoo’s character. Its versatility allows it to be worn crossbody or carried by hand, perfectly fitting the busy lifestyle of a webtoon producer constantly moving between meetings and creative sessions.
The Cool Box bag also stands out thanks to its box-shaped structure inspired by vintage Boston travel bags. Unlike many statement luxury pieces, Cool Box emphasizes minimalism. With almost no visible logo, attention shifts to the craftsmanship of the leather and the subtle hidden zipper details. In the series, it becomes a practical everyday companion for Jisoo’s character, balancing functionality with elegance.
For more formal moments, the drama features the Léonce bag, another refined Delvaux design known for its slim structure and delicate hardware. The bag embodies quiet luxury—sophisticated without appearing flashy—making it suitable for scenes where Jisoo’s character attends professional events or formal meetings.
In addition to Delvaux, the wardrobe department also introduces a surprising piece from Maison Margiela. The Glam Slam Sport Computer Bag reflects a more experimental aesthetic. With its signature quilted “pillow-like” texture, the bag offers both style and practicality, large enough to carry a laptop—an essential item for Jisoo’s character as a digital content creator.
Although Dior appears less frequently, the brand still makes a notable cameo through the iconic Lady Dior. In one scene, Jisoo carries a nude pink version of the bag, instantly adding a touch of classic French elegance. The structured silhouette, Cannage quilting, and the signature “D-I-O-R” charms highlight the timeless luxury associated with the brand.
The contrast between Dior’s limited appearance and the strong presence of other luxury houses has sparked playful discussions among fans. Many jokingly remarked that while Jisoo is famously known as “Dior’s princess,” the drama seems to give the spotlight to other brands this time.
Whether intentional or simply a stylistic choice by the costume team, Jisoo’s fashion lineup in Boyfriend on Demand has become an unexpected highlight of the series. Beyond the romantic storyline, the show also offers viewers a closer look at the evolving trends of luxury fashion on screen, where understated elegance and “quiet luxury” pieces are increasingly taking center stage.
Sources: kenh14