The area around Gwanghwamun in Seoul is set to transform into what fans are calling “Jungkook Land” as supporters celebrate BTS member Jungkook’s comeback performance.
According to Jungkook’s Korean fan club “Jungkook Supporters,” a large-scale support advertisement will be displayed from March 20 to 21 on the massive media wall KT Square at KT Gwanghwamun Building WEST. The screen, which measures 1,770 square meters and overlooks Gwanghwamun Square, will broadcast a 30-second video 35 times a day.
In addition, the fan club will run more than 70 advertisements per day on the landmark electronic billboard “Lux” in Gwanghwamun. The display spans about 3,000 square meters, roughly the size of 12 volleyball courts.
Support videos will also be shown on the Lumimedia billboard from March 19 to 21, airing over 70 times daily. On March 21, two additional billboards at Cheonggye Korea Building in Cheonggye Plaza will broadcast the ads more than 100 times per day, bringing the total number of locations in the Gwanghwamun and Cheonggye areas to five major screens.
Meanwhile, the Chinese fan club “Jungkook China” will also participate by running advertisements from March 20 to 22 on a giant LED billboard on the exterior wall of the Koreana Hotel. The screen covers approximately 1,200 square meters and is located at the intersection where Sejong-daero meets Cheonggyecheon.
In celebration of Jungkook’s military discharge and comeback, fans have also organized a variety of special support events. These include coffee truck events, exhibitions at Cafe Seoul Forest, character balloons, photo booth installations, outdoor decorations, and gachapon events.
Additional promotions include advertisements on Seoul buses and taxis in Yeoncheon, as well as the installation of more than 50 banners and streetlight flags across the city, highlighting the scale of the fan celebration.
Sources: 네이트 뉴스