Born in 1995, Yu Shuxin entered the industry as an actress before gaining massive popularity through the survival show that formed THE9. From her earliest appearances, she built a recognizable persona playful, bubbly, and charming like a spoiled yet lovable princess. Her career skyrocketed with the success of Love Between Fairy and Devil, where her chemistry with Wang Hedi turned her into an overnight sensation. She dominated social media, variety shows, and brand campaigns as one of the hottest female stars of her generation.
However, the glory did not last. Yu Shuxin is now facing the most turbulent period since entering showbiz, with countless controversies erupting at once so many that netizens have dubbed her “the most pretentious female celebrity in the industry.”
One of the biggest accusations came from actress Zhang Haoyue, who alleged that Yu Shuxin bullied and isolated her during the variety show Grade One Graduation. Shortly afterward, actor Zhao Zhiwei revealed that he endured eight years of harassment and career losses due to misunderstandings fueled by Yu Shuxin’s words. He stressed that they were never romantically involved, yet rumors destroyed his reputation.
At the same time, old clips of Yu Shuxin resurfaced, sparking further criticism. She was accused of belittling co-stars such as Ding Yuxi, Wang Hedi, Zhu Xudan, and Xu Kai—acting as though she was the center of attention, mocking appearances, interrupting colleagues, and even showing disrespect to seniors like A Yun Ga and Fan Wei. The “cute princess” image that once charmed audiences suddenly became evidence of her alleged arrogance.
Her troubles deepened due to her family’s business scandal. Yu Shuxin’s parents were reported to be under consumption restrictions because of large unpaid debts, yet she was seen freely purchasing luxury goods. Although she insisted she had no involvement in her family’s business matters, the public accused her of insensitivity and irresponsibility.
In September, multiple CCTV-affiliated platforms removed posts featuring her widely interpreted as a “soft ban.” She was forced to cancel brand livestreams, postpone magazine shoots, halt variety show recordings, and her lead drama A Journey To Glow even suspended production. Her reputation and career momentum took a severe hit.
Then came the shocking number: Yu Shuxin lost over 160,000 followers in a single day. For a star once backed by a massive fandom, this was an unprecedented collapse.
But the most devastating blow happened overseas. At a fanmeeting event in Indonesia organized by iQiyi, tickets were priced unusually low and even bundled with “buy one, get one free” VIP subscription perks a deal far more generous than typical fan events. Yet despite all the discounts and promotions, the event failed to sell out. Chinese fans urged each other to “fly to Indonesia to save her,” hoping to avoid public embarrassment. But the final confirmed sales number stunned everyone: Only 26 tickets sold.
For an actress who once enjoyed overwhelming popularity after Love Between Fairy and Devil, selling just 26 tickets at an international promotional event is a career nightmare. Beyond the humiliation, it signals a dramatic decline in her commercial value and public appeal.
From colleagues speaking out, family scandals, CCTV distancing, massive follower losses, to the Indonesia event that couldn’t even reach 30 attendees everything is pushing Yu Shuxin into the harshest crisis of her career. A star once adored for her sweetness is now struggling under heavy backlash and shifting public perception.
Yu Shuxin once experienced an extraordinary rise but her current fall is just as extraordinary. Whether she can survive this storm, rebuild her image, and regain public trust remains an open question. Right now, the answer is uncertain.
Sources: K14