Recently, a 9-second clip of Red Velvet’s Irene at the KGMA has taken the internet by storm. Captured in soft lighting and a direct angle, her goddess-like visuals once again reignited public fascination. Every glance and smile in that moment exuded elegance and captivated viewers, prompting fans and netizens alike to comment on how her beauty has remained untouched even after more than a decade in the industry.
Now 34, Irene continues to hold her position as the unrivaled visual queen of 3rd-generation K-pop. It’s been 11 years since her debut, and no one has managed to dethrone her. When her name is mentioned, one thing immediately comes to mind: her face.
Just one look, and hearts fall for Irene.
Joining SM Entertainment in 2009 and debuting with Red Velvet in 2014, Irene has served as the group’s leader, center, and signature visual. Over the years, she’s become a benchmark for K-pop beauty, consistently ranking in visual polls and discussions. Even pre-debut photos reveal her naturally striking features, aligning perfectly with Korea’s beauty standards: a small face, symmetrical lines, and a soft yet elegant aura.
The public dubbed her “Original Visual” and “Unrivaled Beauty,” cementing her as an iconic figure in K-pop aesthetics.
But Irene’s career hasn’t been without turbulence.
In October 2020, she faced severe backlash after a stylist accused her of workplace mistreatment. The incident led to an apology and a hiatus from personal activities. Although she returned with Red Velvet in 2021, solo appearances remained limited.
Yet, even amid controversy, her visuals pulled her back into favor. In late 2024, she released her first solo mini album Like A Flower, showcasing a delicate and refined concept. It marked a new personal chapter, symbolizing resilience and elegance post-scandal. Her beauty became her redemption.
Now that Red Velvet has entered its second era—with some members leaving SM and pursuing separate paths—Irene chose to stay. Alongside Seulgi, she promotes as part of a two-member unit while also exploring solo endeavors. Though her career may not be as active as during Red Velvet’s peak, Irene’s brand power remains formidable. Luxury brands and show producers still pursue her, drawn to her enduring star quality.
Her return has sparked divided opinions: some believe she offers little beyond her looks, citing lackluster musical identity. Others argue her ability to spark debate proves her influence hasn’t waned. Regardless, Irene is a case study in how appearance can shape, derail, and even revive a K-pop idol’s career.
And one truth remains clear—when Irene steps into the spotlight, it’s impossible not to look.