K-pop fans and industry observers are questioning whether NewJeans can be fully welcomed back after their ongoing legal disputes with ADOR. According to a Sports Seoul column by reporter Lee Seung-rok, the group’s return is not just a matter of taking the stage; they first owe sincere apologies.
Apologize to the K-pop Industry
NewJeans rose to the top thanks to K-pop’s intensive production system and financial backing. Yet during their contract dispute, they publicly criticized the very system that fueled their success.
Following a court ruling that temporarily blocked their independent activities, the group told Time magazine: “We didn’t expect K-pop industry problems to change overnight,” and “It might be the Korean reality.”
Such statements were seen as undermining the industry and drew criticism for double standards.
Apologize to the Judicial System
NewJeans’ response to the court’s decision has also drawn scrutiny. Earlier, members raised workplace harassment concerns in connection with Hanni’s “ignore me” comment, even appearing at a National Assembly hearing.
But when a court blocked their independent activities, some members expressed disappointment, calling the decision “disappointing” in media interviews. Observers note this could be interpreted as disregarding judicial authority when inconvenient.
Apologize to Fellow Artists
NewJeans and former ADOR CEO Min Hee-jin have reportedly cast negative attention on other HYBE artists, including LE SSERAFIM and ILLIT, during press statements about their dispute.
Members seemingly participated in framing fellow groups in a negative light, creating a perception of selective respect for human rights emphasizing their own rights while ignoring those of colleagues.
ADOR reportedly has been preparing for NewJeans’ return, but industry experts stress that apologies must come first. Without genuine gestures of accountability, “songs and dances alone will not win back public trust.”
Sources: Sport Seoul