Chinese actress Esther Yu (Yu Shuxin) has become the subject of heated online debate after a controversial moment at the iQIYI International Entertainment Conference in Thailand went viral. Once known for her sweet and cheerful persona, the actress is now facing mounting criticism over her allegedly arrogant and disrespectful behavior.
In a widely circulated clip, Esther is seen flipping part of her dress into the face of a female staff member who was assisting with her outfit. Rather than apologize, she continued posing for the cameras, seemingly unfazed. While some netizens believe it may have been unintentional, others argue that her failure to acknowledge the situation speaks volumes.
“Even if it wasn’t on purpose, the real issue is her not apologizing,” one user wrote. Another commented, “She’s acting like she’s above everyone else. Basic manners cost nothing.”
The backlash has reignited long-standing criticisms of Esther’s character and conduct in the entertainment industry. Once celebrated for her playful and bubbly image, she now faces accusations of diva behavior, manipulation, and low EQ.

Critics have referenced multiple past controversies:
- Youth With You 2, accused Esther of bullying and isolating her during the show.
- Actor Zhao Zhiwei claimed Esther indirectly caused him to be misunderstood as disloyal in a past relationship, resulting in career setbacks.
- She was also accused of disrespecting senior artist Avan Cai, stirring more anger among traditionalist fans.
Her fanbase, once praised for painting Esther as a model of kindness and grace, is now facing skepticism for allegedly turning a blind eye to her repeated missteps.
“This is the same person fans claimed had textbook-perfect manners? Every new scandal says otherwise,” a netizen wrote.

Esther Yu reached peak popularity in 2024 through variety show Chinese Restaurant Season 8 and the historical romance drama Love Between Galaxy and Eternity. But her growing list of personal controversies may now be threatening that momentum.
Adding to the chaos are reports of questionable business dealings involving her family, further damaging her public image.
While her representatives have yet to comment on the latest incident, it’s clear that Esther Yu’s once-polished image is unraveling — and the public is no longer willing to ignore it.
Sources: iQIYI International Entertainment Conference


