On October 21, Calvin Klein released a teaser video for their 2025 Holiday campaign featuring Jungkook, the brand’s global ambassador. The teaser, titled “Do you have your Calvins on?”, immediately triggered a wave of purchases.
The white T-shirt Jungkook wore sold out on the U.S. official website, followed by denim jackets, jeans, and black leather jackets featured in the campaign video.
This phenomenon has been a testament to Jungkook’s global influence as a marketing powerhouse, with PVH Corp. Calvin Klein’s parent company experiencing a stock surge following the campaign release. After a week of declining stock prices, PVH saw its shares rebound sharply, reaching the second-highest value of the month.
Jungkook’s presence as a Calvin Klein ambassador has consistently driven massive media value. During New York Fashion Week (NYFW) 2026 S/S, Jungkook contributed $7.44 million (approx. 10.6 billion KRW) in media value, accounting for 30% of the brand’s total media impact. Even a single Instagram post featuring him at the event generated $825,000 (approx. 115 million KRW) in media exposure.
An analysis of 150 influencers and celebrities at NYFW revealed Jungkook as the most mentioned personality on social media, cementing his status as a global superstar.
In the 2025 Holiday campaign video, Jungkook effortlessly showcased a range of Calvin Klein styles, from leather jackets and shirts to denim sets. His charismatic aura, muscular physique, and magnetic presence captivated viewers worldwide. The video has surpassed 31.76 million views on Calvin Klein’s official Instagram, becoming the platform’s most-watched campaign video.
This is not Jungkook’s first “sell-out phenomenon.” From kombucha and fabric softeners to luxury items, magazines, accessories, and even culinary products, Jungkook has consistently caused waves of sold-out products and explosive sales, earning him a unique status as a global commercial icon.
The campaign highlights not only his influence as a fashion icon but also his unparalleled power to drive international sales and media attention.
Sources: 네이트 뉴스