At Paris Fashion Week — where global film icons, royalty, and fashion elites gathered under the glittering lights — the spotlight once again landed squarely on Kim Kardashian and Kylie Jenner.
Neither supermodels nor artists with new creative projects to promote, the two most polarizing figures in modern pop culture once again commanded the internet’s full attention.
According to data shared by Vogue Magazine, videos featuring the Kardashian-Jenner sisters consistently outperformed clips of Hollywood and K-pop stars, reaching 30–40 million views per post. By contrast, appearances from major names such as Anne Hathaway or Meghan Markle garnered around 10 million views, while Korean stars like V (BTS), Rosé, and Lisa (BLACKPINK) attracted between 1–5 million.
A six-second clip showing Kim and Kylie seated front row at Maison Margiela’s runway show has already surpassed 40 million views. But what drew most attention wasn’t the fashion — it was Kim’s pixie haircut, which some said made her resemble her mother, Kris Jenner.
As always, the viral attention came with renewed skepticism. Many netizens revisited the same question that resurfaces every Fashion Week season: “What exactly is their talent?”
Across social media platforms, users expressed divided opinions — some amused, others harshly critical. One comment read: “Why are they even famous?” Another said: “Cheap and overrated — can I block all Kardashian content from my feed?”
Despite the backlash, few can deny the family’s enduring power over global pop culture. Whether it’s a new hairstyle, a daring gown, or a fleeting appearance at a luxury show, the Kardashian-Jenner clan consistently dominates online conversation.
Kim Kardashian, once known solely as a reality TV personality, has become a marketing powerhouse, turning every public appearance into a branding opportunity. Meanwhile, Kylie Jenner, who began as the youngest member of Keeping Up With the Kardashians, built a billion-dollar beauty empire with Kylie Cosmetics, redefining influencer-driven business models.
Their ability to monopolize attention — even in rooms filled with Oscar winners and supermodels — may be the very essence of their “talent.” As one observer quipped, “Love them or hate them, the Kardashians still control the conversation.”
Sources: Vogue,Variety,Kenh14